Organic Skin Care Company Launches UK’s First Raw Soap - July 2007

Organic skin care company Raw Gaia announces the launch of the UK’s first organic raw soap. It is gentle, truly delicious to use and one of the purest soaps available anywhere.

July 2007

The vast majority of soaps are made through a high temperature process, which destroys most of the nutrients in the oils and creates toxic trans-fatty acids. Moreover, they often contain several nasty ingredients including:

• Sodium Lauryl Sulfate (SLS): An engine degreaser which can cause eye irritation, permanent damage in children's eyes, skin rashes, hair loss and flaking skin.  
• Propylene Glycol: The main ingredient in the manufacture of brake fluid and industrial anti-freeze. It is used in body care products because it glides on smoothly, however it greatly damages and ages the skin. It also causes skin rashes and dryness.
• Fragrance: Almost always refers to a mix of synthetic compounds. Known to cause allergic reactions.
• Parabens: Used as preservatives in many, many products, parabens (such as methyl-, ethyl-, propyl-, butyl-, isobutyl- and others) may be linked to the development of breast cancer.
• Animal ingredients: such as tallow (animal fat) and honey (which is not good if you care for the bees).

Managing Director Lisa Lennon comments, “In contrast, Raw Gaia’s Organic Raw Soaps are hand-made using only organic and cold-pressed oils, infused with essential oils. They are made through a low temperature process (temperatures never go above 40 degrees Celsius), in order to retain all the goodness in the ingredients.”

Lisa adds, “For several months our customers had been asking us for a pure soap to complement our range of living skin care products. We are delighted to launch these new products. To start with, we are launching two varieties: Lavender & Rose Geranium.”

The ingredients in the Raw Soaps are:

• Organic & cold-pressed cocoa (cacao) butter: It helps to repair dry and damaged skin since it helps to regenerate skin cells and restore elasticity thanks to its high levels of antioxidants and minerals.
• Organic & cold-pressed coconut oil: It removes dead skin cells, which helps make the skin smoother and softer.
• Organic & cold-pressed red palm oil (sustainably harvested from Brazil): Rich in vitamin A and E, it is a great skin moisturiser and is also good for healing conditions such as eczema, psoriasis, dermatitis
• Organic & cold-pressed sunflower oil: Rich in Vitamin E and Linoleic acid, which is essential for cell formation and healthy growth.
• Water, and
• Organic essential oil of lavender: it is good for all skin types since it promotes skin cell growth. It has a light, woody aroma,or
• Organic essential oil of rose geranium: an uplifting and sweet smelling oil, traditionally used in skin care products for its fragrance and cleansing properties.

The Raw Soap bars can be purchased directly from Raw Gaia as well as from selected health food shops and online stores, in the UK and abroad. Retail price is £3.95 and the net content is 110g.

Notes for editors:

Raw Gaia is currently the only company in the world producing a full range of living skin care products. These are hand-made using only organic, vegan and unheated ingredients, free of any chemicals, through a low temperature process. This offers two advantages over traditional high-temperature methods: it ensures that all the natural nutrients beneficial to skin are retained and avoids the creation of toxic compounds.

For additional details, to arrange an interview or to obtain high resolution images, please contact Tom Fenton, via the details below:

For additional details, to arrange an interview or to obtain high resolution product images, please contact Hector Bolaños, via the details below:

Tel: +44 (0)1273 311 476

Email: press@rawgaia.com

© Raw Gaia, 2010 – The world’s first full range of living, organic and vegan skin care products